IGNITE

Fuel. 29 g of carbohydrate and a full electrolyte load, in fourteen ingredients you can pronounce. Eat it before, at halftime, or both.

Before or during. No window to miss

  • No seed oils
  • No dairy
  • Whole food carbs
  • Contains almonds
Choose a pack size
IGNITE
12-pack ·$39.99

When to eat it

30–60 min before

The default. Enough runway to clear your stomach before warm-ups.

During

Halftime, between rounds, hour two. Split it if you'd rather; nothing in here needs a full dose to work.

Not after

IGNITE isn't a protein bar. The 2 g it carries comes from the oats and almond butter — nothing was added for it. Protein slows digestion, which is the opposite of what you want heading into a session. Recovery is Rebuild's job, and it's a different formula for a reason.

Nutrition

Nutrition Facts

1 serving per container

Serving size 1 bar (40 g / 1.41 oz)

Amount per serving
Calories 140

% Daily Value*

Total Fat2 g 3%
Saturated Fat 0 g 0%
Trans Fat0 g
Cholesterol0 mg 0%
Sodium260 mg 11%
Total Carbohydrate29 g 11%
Dietary Fiber 1 g 4%
Total Sugars 14 g
Includes Added Sugars 9 g 18%
Protein2 g
Vitamin D 0 mcg 0%
Calcium 20 mg 2%
Iron 0.4 mg 2%
Potassium 190 mg 4%
Magnesium 77 mg 20%

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

One bar is one serving. Carbohydrate and sodium are the whole point of it — this is fuel for the session, not a meal.

All fourteen ingredients

Raw Honey
Fructose alongside the glucose — different sugars, different transporters, faster uptake.
Date Paste
Mixed sugars alongside the rest of the blend: different transporters, faster total uptake.
Tapioca Maltodextrin
Fast-digesting carbohydrate in the blend.
Tapioca Syrup
Binds the bar and adds more fast carbohydrate.
Oats
Slower-digesting carbohydrate, rounding out the release curve.
Almond Butter
Binds the bar — and the reason there are no seed oils.
Tapioca Starch
Sea Salt
Sodium — supports blood volume and nerve function.
Magnesium Glycinate
The glycinate form is gentler on the stomach than cheaper compounds.
Potassium Citrate
Required for muscle contraction.
Vanilla Powder
Flavour.
Ginger Root Extract
GI tolerance — matters more since you may eat this mid-session.
Orange Oil
Flavour — cold-pressed citrus rather than a natural flavour blend.
Lemon Oil
Flavour, alongside the orange oil.

Contains: Almonds.

Carbohydrate and electrolyte only. There's no mechanism to argue about here, and the reasoning behind the ratios is on the science page.

Read the science →

Store at room temperature between 10–30°C (50–85°F).