Timing is everything

Most performance nutrition ignores when you eat it. The research doesn't. Every ingredient in IGNITE and REBUILD is chosen for what it gives you pre or post-game

45 minutes before.
30 minutes after.
Why those windows?

Exercise physiology research has identified specific windows around training where the body is primed to use certain nutrients most effectively. Before training, circulation increases and the body prepares for high output. This is the optimal time to load electrolytes and prime anti-inflammatory pathways. After training, a short window exists where muscles are most receptive to recovery compounds. Miss the window and those nutrients work at a fraction of their potential.
45 minutes before
The pre-training window opens
Blood flow increases, core temp rises, muscles prime for output. Carbohydrates, electrolytes, and circulation support do their best work loaded here.
Training / Competition
Peak output
The window is working. Glycogen is topped off. Electrolytes are loaded. Circulation is primed. Nothing to do but perform.
Within 30 minutes after
The recovery window opens
Muscle fibers are damaged. Inflammation spikes. Glycogen is depleted. The body is primed to absorb protein, anti-inflammatories, and carbohydrates for repair, but the window closes fast. After about 30 minutes, the rate of glycogen synthesis and nutrient uptake drops significantly.
2 hours after
Eat a real meal
The window work is done. Full nutrition takes over from here. REBUILD bridged the gap.
Pre-Training

IGNITE

Six ingredients chosen for one question: what does the body need in the 45 minutes before peak output? Every dose is timed, not approximate.

Carbohydrate Complex
Oats 7g · Date Paste 10g · Raw Honey 12g · Tapioca Syrup 9g
Pre-exercise glycogen loading
The carbohydrate base of IGNITE is built around four complementary sources. Oats (7g) provide complex carbohydrates with a low-to-moderate glycemic index — research shows a pre-exercise oatmeal meal improved endurance cycling performance by 10–16% compared to fasting. Date paste and raw honey deliver a mix of glucose and fructose: glucose is absorbed immediately by the intestinal SGLT1 transporter, while fructose uses the separate GLUT5 pathway — allowing higher total carbohydrate uptake than a single-sugar source. Tapioca syrup provides fast-absorbing maltose and glucose polymers to top off blood glucose as training begins. Combined, this multi-transporter carb blend ensures muscles enter the session fully fueled.
Antonio et al. (2023). Carbohydrates and Endurance Exercise. Nutrients. · Jeukendrup (2010). Multiple transportable carbohydrates. Sports Med.
Electrolyte Stack
Sea Salt 500mg · Potassium Citrate 250mg · Magnesium Glycinate 400mg
Pre-hydration loading
Sodium, potassium, and magnesium are the three electrolytes lost first and most heavily in sweat. Loading them 45 minutes before training — with water — allows time for absorption and distribution before output begins. Sodium supports blood volume and nerve function; potassium is required for muscle cell contraction and preventing cramping; magnesium glycinate (the most bioavailable form) supports over 300 enzymatic reactions including ATP production and muscle relaxation. Research shows even marginal magnesium deficiency can impair exercise capacity and amplify oxidative stress.
Armstrong (2021). Rehydration during Endurance Exercise. Nutrients. · Tarsitano et al. (2024). Magnesium supplementation and muscle soreness. J Transl Med.
Vitamin C
300mg
Antioxidant pre-load + collagen cofactor
Intense exercise generates reactive oxygen species and inflammatory mediators. Vitamin C is the body's primary water-soluble antioxidant — loading it before training builds a baseline before oxidative stress peaks. Crucially, vitamin C is also a required cofactor for collagen synthesis: research shows that taking collagen with vitamin C before exercise can increase collagen synthesis in tendons and ligaments, potentially strengthening these tissues and aiding injury prevention. The 300mg dose is moderate — sufficient for antioxidant and collagen support without blunting training adaptations.
Shaw et al. (2017). Vitamin C-enriched gelatin before exercise augments collagen synthesis. Am J Clin Nutr. · Righi et al. (2020). Vitamin C effects on oxidative stress. Eur J Nutr.
Ginger (Gingerols)
150mg
Anti-nausea + circulation + pre-loading inflammation support
Gingerols — the active compounds in ginger — support circulation and reduce nausea before activity. Pre-training use primes the gut so the bar sits easy during warm-up. Beyond digestion, ginger works by inhibiting pro-inflammatory enzymes COX-2 and lipoxygenase — loading it before exercise means baseline inflammation levels are lower before training stress begins. Research on daily ginger supplementation (~2g/day) found a ~25% reduction in delayed-onset muscle soreness. In IGNITE, this provides a head-start on controlling the inflammatory response before it peaks.
Black et al. (2010). Ginger reduces muscle pain caused by eccentric exercise. J Pain.
Beetroot Powder
1.2g
Nitric oxide precursor — supports circulation
Dietary nitrates from beetroot are converted to nitric oxide in the body. Nitric oxide dilates blood vessels, supporting blood flow and oxygen delivery to working muscles. Loading before training — not during — allows time for the conversion process and peak effect at the start of exercise. A systematic review and meta-analysis found that dietary nitrate supplementation significantly supported endurance performance and reduced the oxygen cost of exercise. The vitamin C also present in IGNITE may enhance this effect, as vitamin C can assist in the nitrate-to-nitric oxide conversion pathway.
Gao et al. (2021). Dietary nitrate supplementation and endurance performance: systematic review and meta-analysis. JISSN.
Hydrolyzed Whey + Bovine Collagen
Whey 6g · Collagen 3g
Pre-exercise protein support
Hydrolyzed whey protein is broken into smaller peptide chains, allowing faster absorption than standard whey isolate — making it well-suited for a pre-training window where you need the protein available without the bar sitting heavy. Even a moderate pre-exercise protein dose helps provide essential amino acids to muscles, supporting an anabolic state and protecting against muscle breakdown during training. The collagen component (bovine-sourced) supplies glycine, proline, and hydroxyproline — the specific amino acids required to rebuild connective tissue. Paired with the vitamin C in IGNITE, collagen synthesis in tendons and ligaments is supported from the moment training begins.
Cintineo et al. (2018). Effects of protein supplementation on performance and recovery. Front Nutr. · Clark et al. (2008). Collagen hydrolysate in athletes with joint pain. Curr Med Res Opin.
Post-Training

REBUILD

Six ingredients chosen for the 30-minute recovery window. Anti-inflammatory, sodium replacement, and protein bridge — in the window where they're most effective.

Hydrolyzed Whey + Bovine Collagen
Whey 8g · Collagen 6g
Muscle protein synthesis + connective tissue repair
Post-exercise protein is critical for muscle repair. Hydrolyzed whey is rapidly digested — its amino acids peak in the bloodstream quickly to kick-start rebuilding of muscle fibers in the recovery window. Research shows consuming protein immediately after exercise optimizes muscle protein synthesis and halts exercise-induced muscle breakdown. The collagen component (6g, higher than IGNITE) addresses connective tissue: clinical studies have demonstrated that 5–10g daily of collagen hydrolysate reduces joint pain and improves joint function. Post-exercise, when blood flow is elevated, collagen amino acids are readily taken up by tendons and ligaments — especially when paired with the vitamin C also present in REBUILD.
Cintineo et al. (2018). Effects of protein supplementation on performance and recovery. Front Nutr. · Clark et al. (2008). 24-week study on collagen hydrolysate in athletes. Curr Med Res Opin.
Carbohydrate Complex
Date Paste 12.5g · Raw Honey 10g
Glycogen replenishment
After exercise, muscles are biochemically primed to absorb glucose and rebuild glycogen — particularly within the first 30 minutes. Date paste and raw honey together provide a rapid mix of glucose and fructose. Glucose causes an insulin response that drives uptake into muscle cells for glycogen synthesis; fructose is directed to the liver to replenish liver glycogen. Research shows mixed-sugar post-exercise carbohydrate sources can result in faster and more complete glycogen restoration than a single sugar alone. The combination of date and honey here exploits both the muscle and liver glycogen pathways simultaneously.
Antonio et al. (2023). Carbohydrates and Endurance Exercise. Nutrients. · Jeukendrup (2010). Multiple transportable carbohydrates. Sports Med.
Turmeric Extract + Piperine
Turmeric 200mg · Black Pepper Extract 6mg
Anti-inflammatory + enhanced bioavailability
Curcumin — the active compound in turmeric — inhibits NF-κB and COX-2, reducing production of inflammatory cytokines and enzymes. Multiple human studies have shown curcumin supplementation significantly reduces muscle soreness and inflammation markers after exercise. Curcumin alone, however, has poor bioavailability — most passes through unabsorbed. Piperine (black pepper extract) solves this: research has shown co-ingestion with piperine increases curcumin bioavailability by approximately 2000% in humans. The 6mg dose in REBUILD is specifically calibrated for this enhancement effect, making the 200mg curcumin far more potent and effective at the moment post-training inflammation peaks.
McFarlin et al. (2016). Curcumin supplementation and muscle recovery after exercise. FASEB J. · Shoba et al. (1998). Influence of piperine on pharmacokinetics of curcumin. Planta Med.
Tart Cherry Extract+ Tart Cherry Syrup
Powder 600mg · Syrup 4g
Anthocyanin-driven muscle recovery
Montmorency tart cherry is one of the most researched recovery compounds in sports nutrition. The anthocyanin pigments reduce oxidative damage, lower inflammatory markers like CRP and IL-6, and aid in clearing metabolic waste from muscles. In controlled studies, athletes who consumed tart cherry around intense exercise reported significantly less post-exercise muscle pain and strength loss than placebo. REBUILD uses both powder and syrup to deliver a concentrated anthocyanin dose — the powder for standardized active compound content, the syrup for palatability and bioavailable polyphenols. Tart cherry also naturally contains melatonin precursors that may improve sleep quality post-exercise, further supporting recovery.
Howatson et al. (2010). Effect of tart cherry juice on recovery following marathon running. Scand J Med Sci Sports. · McFarlin et al. (2016). Tart cherry supplementation and muscle recovery. JISSN.
Ginger (Gingerols)
100mg
Post-training anti-inflammatory + GI support
REBUILD uses ginger for recovery rather than priming. Post-training, the gut is often stressed and inflammation is high. Gingerols work alongside turmeric and tart cherry to suppress pro-inflammatory signals through complementary mechanisms — ginger inhibits prostaglandins and neutrophil activation, while curcumin targets cytokines like TNF-α and IL-6. This broad-spectrum anti-inflammatory layering addresses the post-training inflammation response from multiple angles. Ginger also supports gastrointestinal comfort after intense exercise when digestion can be sluggish, helping the body absorb the other recovery compounds in the bar.
Black et al. (2010). Ginger reduces muscle pain caused by eccentric exercise. J Pain.
Sodium
298mg
Post-exercise rehydration
298mg is a meaningful replacement dose — not a trace amount. After intense exercise, replacing sodium is essential: rehydration with sodium restores fluid balance more effectively than plain water alone because sodium helps the body retain water and replenish blood volume. Research confirms that even moderate dehydration and sodium loss impairs endurance and cognitive performance. Including sodium in REBUILD ensures that when you drink water post-training, the electrolyte is there to support absorption and fluid retention. This speeds recovery from sweat losses and can alleviate symptoms like headaches, weakness, or cramping that follow exhaustive exercise.
Armstrong (2021). Rehydration during Endurance Exercise: Challenges and Recommendations. Nutrients.
Decaf Espresso
150mg
Flavor
The decaf espresso in REBUILD is there for flavor — it gives the bar a mocha note that pairs with tart cherry and cocoa. The dose is not large enough to constitute a functional caffeine delivery. After a hard training session, a bar that tastes like something you actually want to eat matters: it removes friction from consuming it in the window when appetite is sometimes suppressed. Recovery nutrition only works if you take it.
Flavor ingredient — no functional citation required.

The research behind the formulation.

Pre-Exercise Carbohydrates
Antonio, J., et al. (2023). Carbohydrates and Endurance Exercise: A Food-First Approach. Nutrients. PMC10054587. Pre-exercise carbohydrate meals improved endurance cycling performance by 10–16% compared to fasting.
Multiple Transportable Carbohydrates
Jeukendrup, A.E. (2010). Multiple transportable carbohydrates and their benefits. Sports Medicine. Combining glucose + fructose increases carbohydrate absorption and oxidation rates, allowing up to 90g/hour uptake vs ~60g/hour from a single sugar.
Beetroot / Nitric Oxide
Gao, C., et al. (2021). Dietary nitrate supplementation and endurance performance: systematic review and meta-analysis. JISSN 18:55. Nitrate supplementation significantly improved endurance performance and reduced the oxygen cost of exercise.
Vitamin C + Collagen Synthesis
Shaw, G., et al. (2017). Vitamin C-enriched gelatin supplementation before intermittent activity augments collagen synthesis. Am J Clin Nutr 105(1):136-143. Taking collagen with vitamin C before exercise doubled markers of collagen synthesis in connective tissue.
Ginger / Muscle Soreness
Black, C.D., et al. (2010). Ginger (Zingiber officinale) reduces muscle pain caused by eccentric exercise. J Pain 11(9):894-903. Daily ginger supplementation resulted in a ~25% reduction in exercise-induced muscle soreness.
Magnesium + Exercise Recovery
Tarsitano, M.G., et al. (2024). Effects of magnesium supplementation on muscle soreness: systematic review. J Transl Med 22:629. Magnesium supplementation in active individuals reduced post-exercise muscle soreness and showed protective effects against muscle damage.
Tart Cherry / Recovery
Howatson, G., et al. (2010). Effect of tart cherry juice on recovery following marathon running. Scand J Med Sci Sports 20(6):843-52. Tart cherry juice reduced post-marathon muscle pain and strength loss, indicating improved recovery via anti-inflammatory and antioxidant mechanisms.
Curcumin + Exercise Recovery
McFarlin, B.K., et al. (2016). Curcumin supplementation and muscle recovery after exercise. FASEB J 30(9):3113-3121. Curcumin intake around exercise significantly reduced muscle damage markers and subjective soreness, helping preserve muscle function post-exercise.
Piperine + Curcumin Bioavailability
Shoba, G., et al. (1998). Influence of piperine on the pharmacokinetics of curcumin. Planta Med 64(4):353-6. Piperine enhanced curcumin bioavailability by 2000% in humans when co-ingested.
Protein + Muscle Protein Synthesis
Cintineo, H.P., et al. (2018). Effects of protein supplementation on performance and recovery in resistance and endurance training. Front Nutr 5:83. Pre- and post-workout protein significantly increases muscle protein synthesis; post-training protein is recommended to optimize recovery.
Collagen + Joint Health
Clark, K.L., et al. (2008). 24-week study on collagen hydrolysate as a dietary supplement in athletes with activity-related joint pain. Curr Med Res Opin 24(5):1485-96. Collagen supplementation (10g/day) significantly reduced joint pain in athletes.
Sodium + Rehydration
Armstrong, L.E. (2021). Rehydration during Endurance Exercise: Challenges, Research, Options, Methods. Nutrients 13(3):887. Even moderate dehydration or electrolyte imbalance degrades endurance performance; sodium replacement is critical for restoring fluid balance post-exercise.