Questions.

What's the difference between IGNITE and REBUILD?

IGNITE is built for the 30–60 minute window before training. REBUILD is built for the 30-minute window after. Different ingredients, different timing, different purpose. They're designed as a system.

Is this a meal replacement?

No. IGNITE is 150 calories, REBUILD is 120. IGNITE isn't a protein bar — the 2 g it carries is just what's naturally in the oats and almond butter, nothing added. REBUILD carries 7 g. They are functional bars for two specific jobs, not meals. Eat real food around them.

Is this a protein bar?

No. IGNITE isn't a protein bar — it's a fuel bar, and the 2 g it carries comes from the oats and almond butter, not anything added for it. REBUILD carries 7 g of protein as a bridge until your next real meal, alongside tart cherry and curcumin. Neither one competes on grams of protein per calorie.

Can I use just one bar without the other?

Yes, but you're leaving half the system unused. IGNITE handles the pre-training window, REBUILD handles recovery. The Window Bundle gets you both — see pricing on the product page.

How long do the bars stay fresh?

Store cool and dry. Water activity tested in a laboratory at 0.55. Shelf stable without refrigeration. Avoid extended exposure to heat above 85°F. Best within 90 days of purchase.

Why does timing matter?

Only one of the two bars has a window. Carbohydrate is a digestion problem rather than a timing problem, so IGNITE works before a session or in the middle of one. Recovery is different: for roughly half an hour after you stop, what you eat measurably changes what your body does next. That is the window REBUILD is built around.

What makes the ingredients different from other bars?

Most bars include micronutrients as label decoration — trace amounts that don't reach functional doses. Every ingredient in IGNITE and REBUILD is dosed for effect, not appearance. See The Science page for the full breakdown and citations.

Where can I read the research behind the formulation?

The Science page has the full ingredient breakdown with peer-reviewed citations for each compound. Every formulation decision is referenced.

Can I use these on rest days?

You can. They're real food with clean ingredients. But they're optimized for training windows. On rest days you're eating a good snack with functional micronutrients, not using the product as designed.

What bundles are available?

The Window (1 IGNITE + 1 REBUILD), and a 12-pack of either bar on its own. Pricing is on each product page.

Do you offer free shipping?

Shipping rates are calculated at checkout based on your location and order size. Free shipping thresholds and options will be announced — join the email list to be first to know.

Do you offer wholesale for gyms or events?

Wholesale partnerships are coming. If you're a CrossFit box owner, HYROX event organizer, or run an athletic program and want to be first in line, reach out through our contact page.

What is your return policy?

If you're not satisfied with your order, contact us within 14 days of delivery and we'll make it right — full refund or replacement, your call.

Can I order in bulk for my team?

Bulk and team orders are on the roadmap. Get on the list now and you'll be first to know when they're available.

What allergens do the bars contain?

IGNITE contains tree nuts (almonds) and honey. It contains no dairy. REBUILD contains milk (whey isolate) and tree nuts (almonds). Neither bar contains seed oils. Produced in a facility that handles common allergens. Full allergen information is on each bar's label.

Are the bars gluten-free?

The formulation does not include gluten-containing ingredients.

Are these safe for high school athletes?

The ingredients are real food and functional micronutrients — not stimulants or hormonal compounds. For athletes under 18, review the ingredient list with a parent or coach before use.